Salespeople are drowning in content, yet they cannot find what they want, when they need it. Marketers are cranking content out in silos, but only 10% of it is immediately usable by salespeople and up to 70% of it is never used. (IDC)
Topics to be covered in the Webinar:
Who should attend?
Join Jim Burns, CEO of Avitage, a 20-year sales and marketing content specialist and WittyParrot’s Mark Gibson, an authority on sales and marketing messaging alignment, for a discussion on this important topic.
The Webinar will run for 30 minutes with time at the end for Q&A and will be recorded.
Webinar: Playable on Demand - A link will be posted when the Webinar video is available
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Jim Burns is founder and CEO of Avitage, a 20 year marketing and sales enablement company in Boston, Massachusetts.
Avitage addresses the problem that content is the key driver of go-to-market success, yet most organizations treat content as a low level tactical expense. They believe organizations that don't embrace content as a strategic imperative and change their outdated content operations model will realize lower performance at the operational, tactical and strategic business levels.
Avitage customers get more out of content investments: quality, outputs and business outcomes, through the deployment of a leveraged content publishing system.