Lower your Cost of Sales with Intelligent Content

How Content Impacts Sales - Webinar

How your Content Can Drive Sales but might be Draining your Business.

Salespeople are drowning in content, yet they cannot find what they want, when they need it. Marketers are cranking content out in silos, but only 10% of it is immediately usable by salespeople and up to 70% of it is never used. (IDC)

I heard a Senior Vice President of Sales from a Billion dollar tech company exclaim last week, my biggest complaint that I hear in every office is, "I just can't find what I need".

Why Attend?

We will present new approaches companies can take to:

  1. Increase the use of content across the buy-sell cycle for better sales results
  2. Lower selling costs by having content work better at key buyer touch points
  3. Improve effectiveness of new content that your organization creates so that it is sales-ready & buyer relevant
  4. Deliver Relevant content to Salespeople

Who should attend?

  • Sales Leaders
  • Business Owners
  • Content Creators
  • Marketing Leaders supporting sales
  • Sales Enablement Leaders

Join Jim Burns, CEO of Avitage, a 20-year sales and marketing content specialist and WittyParrot’s Mark Gibson, an authority on sales and marketing messaging alignment, for a discussion on this important topic.

The Webinar will run for 30 minutes with time at the end for Q&A and will be recorded.

Webinar: Playable on Demand - A link will be posted when the Webinar video is available

Please complete the form to join us for this Webinar

About Jim Burns

Jim Burns is founder and CEO of Avitage, a 20 year marketing and sales enablement company in Boston, Massachusetts. Jim-Burns(224x228)

Avitage addresses the problem that content is the key driver of go-to-market success, yet most organizations treat content as a low level tactical expense. They believe organizations that don't embrace content as a strategic imperative and change their outdated content operations model will realize lower performance at the operational, tactical and strategic business levels.

Avitage customers get more out of content investments: quality, outputs and business outcomes, through the deployment of a leveraged content publishing system.

Intelligent Content