Most great ideas that have changed the world have two things in common - Reimagination and Simplicity. These two elements form the basis of the way we look at the world.
The visionaries reimagined the way people dealt with the problem. And, the solutions were simple to understand and use.
We humans are creatures of habit. Not only do we repeat behaviors, we repeat our communication to ourselves and others, over and over. There is no point in creating a solution that provides incremental value. The ONLY way to bring about a disruption is by reimagining the problem we want to address.
The problem we chose to address is outbound communication of any kind - emails, documents, presentations and more. Through WittyParrot, we have made our attempt to reimagine and simplify the way world communicates, - for the better.